MEET AARON

Why when people know better do they not do better?
 

We often believe knowledge leads to action and yet I’ve seen, on too many occasions, this to be false. Through studying the science of behavior change and in my direct work with thousands of individuals, I discovered what works to trigger habit formation in someone’s life. I also uncovered something about myself, a passion for helping people unlock their potential. I was hooked on serving others and was on the lookout for a way to make the most significant impact.
 

When I looked around, I saw quick promotions, unlimited vacation days, free LaCroix and beer on tap and knew companies were missing the mark. The single biggest point of impact on an employee’s experience is their manager.
 

Yet, most managers are promoted because they are high performers or because they’ve been around the longest, not because they are great leaders of people.
 

I’m on a mission to change this – to transform the manager role – by empowering each manager with the tools, skills, and habits to be better leaders of people.